Hallmark reverses decision to pull ad featuring kissing brides

This image made from undated video provided by Zola shows a scene of its advertisement. The Hallmark Channel says it will reinstate same-sex marriage commercials that it had pulled from the network. Hallmark Cards CEO Mike Perry said in a statement Sunday, Dec. 15, 2019, that pulling the commercials “was the wrong decision.” (Zola via AP)

The Hallmark Channel announced Sunday it was reversing a decision to pull a same-sex marriage commercial that sparked outrage from a conservative group.

The One Million Moms organization complained to the network about a commercial for Zola, a wedding planning site, that featured two brides kissing at the altar.


Hallmark agreed to stop airing the ads, but on Sunday, Hallmark Cards CEO Mike Perry released a statement saying the “Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused.

Said simply, they believe this was the wrong decision. We are truly sorry for the hurt and disappointment this has caused.”

The decision to stop airing the commercials triggered a social media backlash and calls to boycott Hallmark.

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