COVID-19 makes Trump’s work with black Americans that much harder

COVID-19 makes Trump's work with black Americans that much harder

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President Trump, who stepped up his effort to target black voters earlier this year by focusing on criminal justice reform and the record-low unemployment rate, has been forced to shift in recent weeks as the novel coronavirus has disproportionately affected communities of color.

Trump has used recent events and public appearances to focus on African American and other minority communities, staging a meeting on Opportunity Zones at the White House and holding a discussion with African American leaders during a trip to Michigan this week.

Trump and his reelection campaign have ramped up efforts to target black voters using microtargeting, hoping that peeling off even a few percentage points from presumptive Democratic nominee Joe Biden could make a difference in a close race.

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