“Consumers are misled by some mass tort drug injury ads: new academic study”

Tort reform groups have warned for a while that trial lawyer ads hyping side effects from commonly prescribed drugs might lead some patients to go off prescribed medication regimens.

Now “a new paper co-authored by University of Oregon law professor Elizabeth Tippett, a key witness at last year’s congressional hearing [raising the issue], offers some empirical evidence that drug injury ads by trial lawyers and legal marketing firms do, in fact, mislead some consumers. And when those ads are deceptively framed as health warnings, Tippett and her co-author found, patients are less likely to refill or renew prescriptions.”

[Alison Frankel, Reuters]
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