Toyota’s RAV4 surpassed the Ford F-150 as America’s best-selling vehicle in 2024, ending 42 years of dominance for the iconic Ford pickup truck.
Consumer data revealed that F-150 sales dropped by 5% to 460,915 units in 2024, while RAV4 sales rose by 9% to 475,193 units, making the Toyota crossover compact SUV the narrow leader in U.S. sales.
Factors such as high interest rates, increased popularity of leasing, and a temporary halt in F-150 production due to supplier issues last year may have contributed to the unprecedented decline in Ford truck sales.
Ford has challenged the initial sales data reporting, stating that the company does not separate sales figures for individual vehicles in its top-selling truck and vehicle categories.
