Total Black Friday revenues this year are projected to grow 2.5–3.5% to $985 billion, with online shopping alone expected to rise 8–9%, reaching approximately $296 billion. You can see a full analysis here.
The analysis shows that last year, consumers preferred online shopping and mass merchants, with 63% of shoppers favoring online-only retailers and 53% choosing retailers like Best Buy, Walmart, and Target.
Over $222 billion was spent online in 2023, with 65% of the total revenue coming from electronics, clothing, furniture, groceries, and toys.
