A general view of atmosphere during ‘Sonic Desert’ presented by Coca-Cola Spiced and Topo Chico in partnership with BPM Music on April 13, 2024 in Thermal, California. (Photo by Randy Shropshire/Getty Images for Sonic Desert)
“We’re always looking at what our customers like and adjusting our range of products,” a spokesperson said in a statement. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025.”
The most recent flavor was described by the company as having the “classic taste of Coca-Cola with refreshing bursts of raspberry and a curated blend of warm spiced flavors.”
Coca-Cola is known for releasing limited-edition flavors as twists on its regular and diet Coke formulas, such as Coca-Cola Oreo and Coca-Cola Marshmello, a collaboration with Grammy-nominated artist Marshmello.
Critics of the failed flavor have claimed that the marketing behind it could have confused consumers, as the drink wasn’t spicy, but instead raspberry-flavored.
Meanwhile, the loss of the flavor will not have much impact on Coke’s popularity, having repeatedly finished ahead of other brands such as Pepsi-Cola and Dr. Pepper over the past 40 years, according to the Wall Street Journal.
