Nearly half of Gen Z voters say they’ve lied about their political preferences to people close to them, according to a new survey. The survey found that those who came of age during the Trump era are seemingly more sensitive to perceived social pressure and judgment from friends or family.
“There’s a new privacy emerging here, where it’s far more convenient to either lie or not talk about it,” said John Gerzema, CEO of The Harris Poll. “The new social etiquette is to be like Switzerland: Why do you want that heat?”
Across the political spectrum, 27 percent of Democrats, 24 percent of Republicans, and 20 percent of independent voters said they’ve lied about who they are voting for. The survey did not ask respondents why they had lied or to whom they had lied.