Amazon remains the world’s most valuable retail brand for the ninth straight year, worth $308.9 billion according to Brand Finance’s 2024 report.
Walmart holds second place with a brand value of $96.8 billion.
U.S. retailers dominate the top 10, followed by Home Depot, Costco, CVS, Target, and Lowe’s. Three Chinese e-commerce giants—Taobao, Tmall, and JD.com—round out the list.
“Brand value” represents a company’s financial worth based on its name alone. It’s calculated by considering factors like customer loyalty and recognition.
