Nutella Peanut Coming to US in 2026

Posted on May 19, 2025 by Admin

Jar of Nutella peanut spread with cocoa, featuring a new flavor jar label — Ferrero is treating Nutella Peanut as a potential springboard for future innovations. Executives have hinted that more peanut-inspired products could emerge.Credit:
Food & Wine / Ferrero

Nutella is introducing its first new flavor in over 60 years: Nutella Peanut. See the packaging here.

This blend of the classic cocoa-hazelnut spread with roasted peanuts is tailored for American tastes and will hit U.S. shelves in spring 2026.

Despite the addition of peanuts, Nutella Peanut is not intended to replace peanut butter but to offer a unique, snack-friendly option.

Production will take place at Ferrero’s Franklin Park, Illinois facility, which is undergoing a $75 million upgrade to accommodate the new product. This investment is expected to create 65 new jobs.

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