A longtime movement to eliminate artificial dyes from food is generating momentum, with some health advocates invoking Health Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” platform.
20 states have introduced about 40 measures within the first three months of this year addressing artificial dyes and chemicals in food, according to The Environmental Working Group.
The California Legislature banned red No. 3 in October 2023. Last August, it also passed a measure to remove six other common dyes from use in school foods.
Virginia passed a similar measure in March.
And on March 24, West Virginia passed the most sweeping measure of its kind. The new law will ban seven synthetic dyes and two preservatives from food and beverages sold in the state.
Industry groups spoke against West Virginia’s legislation.
“We stand opposed to this unnecessary legislation. This matter should be decided individually, through product transparency and consumer choice,” the West Virginia Beverage Association posted on social media platform X on March 18.