Catchphrases used to be a big thing, the pathway to success in 1970s television, actually. “What you talkin’ ‘bout, Willis” and “Dyn-O-Mite!” still echo across reruns to this day. They have no meaning to audiences now, but the studio audiences at the time went absolutely crazy every time they were spoken, and antique shops and eBay are littered with Fonzie merchandise with “Aaayyyy!” written all over it. It’s nearly impossible to explain to my 6- and 5-year-olds why any of these phrases so excited people back then, I barely understand it myself. But the days of catchphrases are long gone, and each burned themselves out even while the concept was still hot because that’s what happens to things that are overused. It’s the lesson of “The boy who cried wolf,” and it’s finally happening with the left’s screaming “RACISM” about literally everything.
Racism still exists, of course – Democrats, who defended slavery, fought a war to protect it, then created segregation and Jim Crow laws to keep as much of the mindset of slavery in place as possible, then shifted to segregation as a good thing and cultural appropriation (my God, they’re awful people), are still around and still benefit from it. Democrats never changed their objective, they only changed their tactics.
And those tactics involved screaming racism every time someone disagreed with them and their policy objectives.
That screaming used to matter, it really did. People would pay attention when someone was accused of racism and the accused would vigorously defend themselves. Now, not so much.
It’s not a day that ends in “y” if some leftist isn’t crying about how something or other is racist. Working out, eating healthy, merit, sports, you name it and it’s been accused of being part of some weird, powerful white conspiracy to control everyone who isn’t white.
Of course, this is the fantasy world the left lives in and it is now being seen as such by the average person. The only people who care about cries of racism now are other people inclined to see racism everywhere; in other words, other leftists.
Outside of that insulated circle is the very definition of deaf ears.
This won’t change how the left operates, it’s all they have. But that circle will continue to shrink until it collapses on itself like a dying star.
Nowhere is this coming collapse more obvious than in the world of print. People will always watch TV news, so MSNBC will go on for a while – and the entire industry has managed to adjust to shrinking audiences by claiming that, while they’re dwindling, they are still better educated and have more money. Ad buyers pay more of MSNBC and CNN because they’re leftists too and declared their audiences to be more valuable. In print, that doesn’t apply.
Book publishers are overpaying for left-wing garbage because they reflect what’s happening on Twitter, but Twitter isn’t real life. Millions of dollars set on fire for lesbian fiction and biographies of people celebrated online who generate zero interest in real life. It couldn’t happen to better people.
News outlets are killing themselves in an attempt to be relevant to a shrinking audience. “Douchebagging harder” is not going to endear you to an audience leaving you because you’re a douchebag. Yet, that seems like the business model of so many outlets now.
Deadspin, which is supposed to be a sports blog, seems to have instructed their bloggers to find things to complain about politically. At some point, sports media was overrun by people who hate sports, who are now seeking to destroy it. Attacking a kid for supporting his favorite NFL team is now acceptable. How many editors had to sign off on that piece about Holden Armenta before it was published? Did none of them think to look for more pictures? Did none of them think it might not be a good idea to attack a kid? Did they entertain the idea that the only jackasses in this equation were them?
Nope. Nor did they consider that he could be Native American. They just saw an opportunity to cry racism. I hope the kid sues and ruins the website the way Gawker was killed.
The left is made up with people who bring a bag of chips to a potluck meal and won’t stop bitching about the food everyone else actually made. It can’t last forever, they will stop being invited.
No one is paying attention to these cries anymore because they’ve beaten the catchphrase into the ground. Soon, the whole thing will collapse on itself. But be ready, because before it finally dies, its death throes are going to be epic and violent. Get your popcorn ready.
Derek Hunter is the host of a free daily podcast (subscribe!) and author of the book, Outrage, INC., which exposes how liberals use fear and hatred to manipulate the masses, and host of the weekly “Week in F*cking Review” podcast where the news is spoken about the way it deserves to be. Follow him on Twitter at @DerekAHunter.
