Beginning in January, Ford Motor Company will effectively cut the production rate of its all-electric F-150 Lightning trucks in half.
Ford’s electric vehicle plant in Dearborn, Michigan, where it makes the Lightning, will drop its production of the truck from 3,200 per week to roughly 1,600 a week.
The reason? The basic economic principles of supply and demand.
According to a Ford spokesman, “We’ll continue to match production with customer demand.”
Ford’s production cut comes on the heels of the automaker canceling some $12 billion in EV investments.
While Ford has continued to see sales of its Lightning grow, hitting a record high in November of 4,400 sold, it’s far from a significant percentage of its overall truck sales.
Through the third quarter of this year, Ford had sold 561,110 F-Series trucks, and of those, combined with October and November sales, just 20,365 were Lightnings.
